Guy Willison is a famous motorcycle designer and TV star. He builds cool bikes and hosts shows like The Motorbike Show. People want to know about his money, work, and life. This article tells you all about Guy Willison’s net worth, career, and projects. It uses simple words and short sentences. The facts come from trusted places. My name is Jennifer Marshall. I’m a journalist with nine years of experience. I love writing clear and fun stories about people like Guy.
Who Is Guy Willison?
Guy Willison is a British man who loves motorcycles. He was born in October 1962 in London. He is 62 years old now. His nickname is “Skid” from his job as a dispatch rider. He owns 5Four Motorcycles, a company that makes special bikes. He’s also on TV shows like The Motorbike Show, Shed and Buried, and Find It, Fix It, Flog It. His bikes mix old styles with new ideas.
Guy loved bikes since he was a kid. At 11, he took apart a Honda 50 engine. He used simple tools to learn how it worked. By 14, he made bikes from old parts. He studied motorcycle engineering at Merton Technical College. This helped him become a great designer.
Guy Willison’s Net Worth
Guy Willison’s net worth is between $1 million and $5 million in 2025. One source says it’s about $2 million in 2024. Exact numbers are hard to know because Guy keeps his money private. His money comes from:
- Custom Bikes: His company, 5Four Motorcycles, sells expensive, hand-made bikes.
- TV Shows: He earns from shows like The Motorbike Show.
- Brand Deals: He works with companies like Honda UK and Norton.
- Merchandise: He sells clothes and gear for bike fans.
This article doesn’t guess exact numbers. It explains where his money comes from. Guy cares more about quality than making lots of money. This makes his net worth hard to pin down.
Early Life and First Jobs
Guy grew up in London. He loved bikes as a kid. He saved money to buy motorcycle magazines. At 11, he took apart a Honda 50 engine. He saw a special engine in a museum. It inspired him. By 14, he built bikes from old parts like BSA Bantams. These bikes gave him freedom.
At 18, Guy became a dispatch rider in London. He rode over 125,000 miles in one year. His call sign was “5Four.” This became his company name later. Riding in rain and snow taught him about bikes. He then worked as a mechanic. This job helped him learn every bike part. These jobs built his skills.
Becoming a Famous Designer
In the 1990s, Guy started making custom bikes. His designs were stylish and fast. People noticed his work. He mixed old bike looks with new features. One big project was the Norton Commando 961 Street. Only 50 were made. They sold out in a week. This showed his talent.
Guy worked with Henry Cole on Gladstone Motorcycles. They built nine Gladstone No.1 bikes by hand. Another bike, the Gladstone Red Beard, set a speed record for a classic 350cc bike. These projects made Guy famous in the motorcycle world.
Starting 5Four Motorcycles
In 2019, Guy started 5Four Motorcycles. The name comes from his dispatch rider call sign. The company makes special, hand-made bikes. Their motto is, “If it doesn’t look good or make the bike faster, it’s not on the bike.” This shows Guy’s focus on quality. They worked with Honda UK on bikes like the Honda CB1100 RS 5Four. These bikes look classic but ride fast.
5Four makes only a few bikes at a time. Each one is unique. This makes them costly. Customers pay a lot for these bikes. This is a big part of Guy’s money.
TV Career
Guy is a star on TV. He co-hosts The Motorbike Show with Henry Cole. The show is about motorcycle history and fixing bikes. Guy shares his knowledge. He’s also on Shed and Buried and Find It, Fix It, Flog It. These shows find and fix old vehicles, like bikes. Guy’s friendly style makes him popular.
TV pays him through contracts and brand deals. His shows are loved in the UK. They also help sell his bikes. Guy stays focused on bikes, not fame. This makes him different from other TV stars.
Big Projects and Partnerships
Guy’s projects show his skills. Here are some big ones:
- Norton Commando 961 Street: He redesigned this classic bike. Only 50 were made. They sold out fast.
- Gladstone Motorcycles: He and Henry Cole built special bikes. The Gladstone Red Beard set a speed record.
- Honda UK Bikes: He made the Honda CB1100 RS 5Four and Honda CB1000R 5Four. Collectors love them.
- Gladstone No.1 SE: A custom bike built for each buyer.
These projects make money through sales and deals. They also make Guy well-known. His bikes are rare and special.
How Guy Makes Money
Guy’s money comes from different places. Here’s a clear look:
Custom Bike Sales
5Four Motorcycles is his main money source. Each bike is hand-made and costs a lot, like $20,000 or more. 5Four makes only a few bikes, so the income is steady but not huge. Guy’s focus on quality keeps customers coming back.
TV Money
Shows like The Motorbike Show pay Guy through contracts. He may also get money from bike brands. TV stars like him can earn $10,000 to $50,000 per season. His shows are popular, which adds to his money.
Brand Partnerships
Guy works with brands like Honda UK and Norton. He designs special bikes for them. These deals can pay thousands of dollars. They also make him more famous, leading to more work.
Merchandise
Guy sells clothes and gear through 5Four Motorcycles. Things like t-shirts or helmets are popular with fans. This is a small part of his money but helps.
Other Work
Guy may earn from motorcycle events or talks. He goes to shows to meet fans and show his bikes. These events can pay fees or bring in customers.
Why Net Worth Numbers Differ
Guy’s net worth is guessed to be $1 million to $5 million. Some say $2 million. Exact numbers are secret because Guy doesn’t share them. Different sources count different things. Some look only at TV money. Others include bike sales. His money depends on how well his projects do. For example, a sold-out bike like the Norton Commando 961 Street adds a lot. Since he runs a small business, his wealth isn’t as clear as big stars.
What Makes Guy Special
Guy is different from other designers. He cares about quality, not making lots of bikes. His bikes are like art. His dispatch rider and mechanic jobs give him real-world knowledge. This makes his designs practical and pretty.
On TV, Guy is like a friend. He’s easy to like. He works well with Henry Cole. Unlike some designers who follow trends, Guy loves classic bike styles. He adds new ideas but keeps the old-school feel.
Impact on Motorcycle World
Guy changes how people see motorcycles. His designs inspire new builders. His TV shows teach fans about bikes. He makes bike history fun. 5Four Motorcycles sets a high bar for custom bikes. It shows small companies can compete with big ones.
Guy helps young designers. He shares tips on TV and at events. His story shows that starting small can lead to big success. He began with simple tools and built a career. This motivates others.
Challenges He Faced
Guy had tough times. Being a dispatch rider was hard. He rode in bad weather and took risks. Early on, he didn’t have much money. The motorcycle world was tough to break into. Big brands were strong. Guy had to show his designs were unique.
Starting 5Four Motorcycles took money and planning. His team is small, so they can’t make many bikes. TV work takes time away from designing. But Guy worked hard and succeeded.
Personal Life
Guy keeps his personal life quiet. Not much is known about his family. He focuses on work in public. He likes sketching bike designs. He loves to travel. New places give him ideas for bikes. He goes to motorsport events to stay in the bike world.
His nickname “Skid” shows his fun side. It’s from his dispatch rider days. Guy lives simply but creatively. He cares about his work, not being famous.
Conclusion
Guy Willison’s net worth is likely $1 million to $5 million. He earns from custom bikes, TV, brand deals, and merchandise. His love for bikes started at 11. He worked as a dispatch rider and mechanic. Now, he runs 5Four Motorcycles and stars on TV. His designs, like the Norton Commando 961 Street, are famous. Guy’s story shows passion and hard work pay off. Check trusted sources like Motor Cycle News or 5Four Motorcycles for more.
Disclaimer: This article about Guy Willison’s net worth uses trusted sources. Numbers are estimates, as his finances are private. We aim to be accurate, but details may change.
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Jennifer Marshall is a friendly and talented journalist who loves telling stories. She is an expert in writing biographies that make people’s lives shine. With clear and simple words, Jennifer creates engaging stories that everyone can enjoy. With 9 years of experience, her passion for writing helps her connect with readers and share inspiring tales.