When it comes to building a successful franchise, the foundation begins with the people running it. At Dickey’s Barbecue Pit, the traditional concept of a “franchisee” doesn’t quite fit. Instead, the company uses the term owner-operator—a distinction that highlights both responsibility and engagement. Being an owner-operator is not just about investing in a business; it’s about committing to the craft, culture, and daily operations of one of America’s most iconic barbecue brands.
Understanding the Owner-Operator Model
Unlike some franchise models where the investor may play a hands-off role, Dickey’s owner-operators are expected to be fully immersed in their business. This approach ensures that every store delivers the same high-quality barbecue experience that guests expect, while also fostering a sense of pride and accountability in the owner.
The company looks for individuals who are passionate about the restaurant industry, especially barbecue. More than just managing staff or balancing spreadsheets, Dickey’s owner-operators are hands-on leaders who actively participate in the day-to day operations of their store. This involvement is crucial in maintaining the high standards of quality and service that the brand is known for.
Primary Criteria for Prospective Owner-Operators
The vetting process at Dickey’s is thorough because the success of a location is closely tied to the commitment and abilities of the owner-operator. While there is no single “perfect profile,” certain qualities consistently appear among successful operators:
1. Passion for the Restaurant Business
At the heart of every great owner-operator is a genuine love for the restaurant industry. Dickey’s seeks individuals who thrive in a dynamic, customer-focused environment and are excited about creating memorable experiences for guests. This passion is particularly important in the barbecue segment, where attention to detail and a respect for the craft set top-performing locations apart. 2. Willingness to Be Hands-On
Unlike franchises where management may be purely administrative, Dickey’s owner-operators are expected to roll up their sleeves and get into the kitchen.
Smoking meat, preparing sauces, and engaging with staff on the line are all part of the role. This hands-on approach ensures consistency, helps troubleshoot issues quickly, and fosters strong relationships with the team.
3. Commitment to Working a Full Schedule
Operating a Dickey’s Barbecue Pit location is a significant commitment. Prospective owner-operators must be willing and able to dedicate a minimum of 40 hours per week to their store. This requirement guarantees that the location receives the attention it needs to thrive and provides the owner with firsthand insight into daily operations.
4. Financial Qualifications
As with any business venture, financial stability is essential. Dickey’s sets clear minimums to ensure that owner-operators have the resources required to invest in and sustain the business. Meeting these financial qualifications helps protect
both the individual and the brand, laying a solid foundation for long-term success.
Experience: What Really Matters
Interestingly, restaurant experience, while helpful, is not a strict requirement. Dickey’s has seen success from a variety of backgrounds, including individuals who had never worked in a restaurant before. The company recognizes that qualities like leadership, work ethic, and a passion for barbecue often outweigh prior industry experience.
That said, those with prior restaurant experience may have an easier transition, particularly in understanding operational flow, staffing needs, and customer service expectations. However, even newcomers to the industry can succeed if they are committed to learning and fully embracing the owner-operator role.
The Vetting Process: From Application to Ownership
Becoming a Dickey’s owner-operator is a structured process designed to match the right individuals with the right opportunities. This process ensures that each location is in capable hands, protecting both the brand and the investment.
Step 1: Formal Application
Prospective owner-operators begin by completing a detailed application. This initial step gathers essential information about the candidate’s background, experience, and goals. It also allows the company to evaluate whether the individual’s profile aligns with the requirements and expectations of an owner-operator.
Step 2: Background Checks
After the application stage, candidates undergo comprehensive background checks. These checks include credit history, criminal records, and personal references. Financial responsibility and integrity are crucial, as owning and operating a business requires both trustworthiness and the ability to manage complex financial obligations.
Step 3: Project or Store Evaluation
Once the candidate passes the initial background screenings, Dickey’s evaluates their ability to manage the specific project or store type under consideration. Different locations may have unique challenges or opportunities depending on size, market, and customer base. Assessing compatibility at this stage helps ensure that the candidate is well-suited to the particular demands of their store.
Step 4: Commitment to the Brand
Finally, successful candidates must demonstrate a commitment to Dickey’s values and culture. This includes not only operational engagement but also a dedication to upholding the high standards of product quality, service, and community presence that the brand represents.
Why Dickey’s Focuses on Owner-Operators
Dickey’s emphasis on owner-operators rather than passive investors is not accidental. The company understands that the daily involvement of the owner directly impacts customer satisfaction, employee morale, and overall profitability. Hands-on leadership allows for quicker problem-solving, a more engaged team, and a stronger connection with the local community.
By selecting individuals who are genuinely passionate and committed, Dickey’s ensures that every location embodies the brand’s values. The owner-operator model creates a culture of accountability and pride, which translates into a better guest experience and stronger long-term results.
Success Stories: Proof of the Model
One of the most compelling aspects of Dickey’s approach is the diversity of backgrounds among its successful owner-operators. Some came from corporate roles, others from unrelated industries, and many had no prior restaurant experience. What
they shared was a drive to succeed, a willingness to be hands-on, and a deep respect for the craft of barbecue.
These success stories highlight that Dickey’s owner-operator model is not about having a perfect resume—it’s about the right mindset, dedication, and willingness to embrace the role fully. The brand provides guidance, training, and support, but the energy, commitment, and daily engagement of the owner are what make the difference.
Training and Support for Owner-Operators
While the vetting process ensures that the candidate is a strong fit, Dickey’s also invests in training and ongoing support. Owner-operators receive guidance on operations, marketing, staffing, and customer service. This support helps bridge any gaps in experience and equips new owners with the tools they need to run a successful store.
Even those without prior restaurant experience find that the combination of structured training, clear expectations, and hands-on mentorship allows them to quickly adapt to the role. By pairing rigorous vetting with comprehensive support, Dickey’s creates an environment where owner-operators can thrive regardless of their starting point.
The Bottom Line
Becoming a Dickey’s Barbecue Pit owner-operator is more than a business opportunity—it’s a commitment to a craft, a brand, and a community. The company’s careful vetting process ensures that each owner has the passion, skills, and dedication required to succeed. By focusing on hands-on engagement, financial stability, and cultural fit, Dickey’s builds a network of stores that consistently deliver high-quality barbecue experiences.
For anyone considering joining the Dickey’s family, the message is clear: success comes from passion, hard work, and a willingness to be fully involved. The owner operator model may require more effort than a passive investment, but it also offers the satisfaction of building something tangible, being part of a beloved brand, and creating memorable experiences for guests every day.
Through rigorous vetting, careful selection, and strong support, Dickey’s ensures that its owner-operators are set up for success—turning potential into performance, and investment into a thriving barbecue business.
